I'm a Digital Strategist living in Portland, Oregon.
Digital Strategy, Content Strategy, Operations, Team Leadership.
“If everyone is thinking alike, then somebody isn't thinking.”
George S. Patton
Featured Work
Feedback
"Sarah has been a breath of fresh air on one of my biggest accounts here in Denver. We recently met with this client, and he's texted me twice since then about his appreciation for that meeting where Sarah went in-depth on his content strategy. I'm thankful when I get to work with partners like Sarah who truly care about their client's best interests and take the time to express that to the clients themselves - it goes a long way and demonstrates a team approach!" - FindLaw Senior Sales Executive
"As a marketing and operations leader, you must strike a perfect balance between leadership, strategy, and people management. Sarah deftly embodies all three in both startup and corporate environments. She quickly sees the big picture and how what we do now fits into our primary goals. She's also fair and empathetic when handling conflict and concerns of her direct reports. In short: Sarah Mirando is a leader that can help create an immediate positive impact." - Top Class Actions Marketing Director
Writing Samples
All good strategists should be compelling storytellers. Whether you tell the story through content, design or product solutions, your goal is to connect, engage and inspire. Here are some examples of doing this the old-fashioned way: with words.
Gen Y Myths Debunked
Lazy. Selfish. Demanding. America, meet your new generation of employees. At least, that's what the media would have you believe. Generation Y, those born between 1978 and 1990, is being hailed as the most narcissistic generation to date, a group of "uber-stroked kids" who, as adults, are demanding from their employers the same supervision and self-esteem building their parents gave them.
Certainly, some of the horror stories about these young employees hold true. After all, stereotypes are bor
Certainly, some of the horror stories about these young employees hold true. After all, stereotypes are bor
Xtreme Sports
In the sports world, Xtreme sports have long been thought of as the unconventional rebel, the edgy alternative to mainstream pursuits. If baseball is as American as apple pie, then skateboarding, snowboarding, surfing and BMX racing are now as American as the Apple iPod.
The essence of Xtreme sports is that it's less about competing with opponents and more about competing with yourself. Moving with the earth. Defying gravity and your fears. There's a certain fervent passion within Xtreme athlet
The essence of Xtreme sports is that it's less about competing with opponents and more about competing with yourself. Moving with the earth. Defying gravity and your fears. There's a certain fervent passion within Xtreme athlet
The Million-Dollar Home Page
Take one college-bound student with an overdrawn bank account and one 20-minute brainstorming session on how to raise money to pay for school, and what do you get? A million-dollar idea that's had people around the world slapping their foreheads and muttering "Why didn't I think of that?" ever since.
With only one month to go before he was to begin classes at a three-year university--and no money in his bank account--Alex Tew was determined to find a way to avoid student debt. Armed with a note
With only one month to go before he was to begin classes at a three-year university--and no money in his bank account--Alex Tew was determined to find a way to avoid student debt. Armed with a note
Twitter.com reinvents conversation
Who: Jack Dorsey, 30
What: Twitter.com, a global community of users who stay connected through instant messaging, texting and online posting
Where: Based in San Francisco
It was only a matter of time before those pesky things called "conversations" became obsolete. Anyone with a cell phone or personal computer has experienced the subtle social shift taking place in the way people communicate. Commit to a three-minute phone conversation? No way; send a text instead. Wait for your friend to che
What: Twitter.com, a global community of users who stay connected through instant messaging, texting and online posting
Where: Based in San Francisco
It was only a matter of time before those pesky things called "conversations" became obsolete. Anyone with a cell phone or personal computer has experienced the subtle social shift taking place in the way people communicate. Commit to a three-minute phone conversation? No way; send a text instead. Wait for your friend to che
What I Do
- Digital Strategy
- Content Strategy
- Social Media Strategy
- Email Marketing
- Operations Solutions
- Team Leadership
About Me
I'm a big-picture, creative problem-solver with 10+ years of experience in building and leading content and digital marketing teams to success. My career has spanned many iterations that started with journalism and continued into other forms of storytelling through content strategy, digital marketing and operations solutions. As a digital strategist, I create solutions and processes that allow cross-functional teams to collaborate effectively and solve end-user needs, and I thrive in fast-paced, entrepreneurial environments. Most importantly, I'm passionate about getting into the minds of an audience to improve user experience, build loyalty, and inspire action.
How I work
- Collaborative
- Analytical
- Strategic
- Optimistic
- Empathetic
- Integrity